Research & Business Intelligence

As much as we advocate strong planning activities at the core of sales and marketing for destinations, we also know that successful planning requires a strong underlying knowledge base. For Destinations, that knowledge base is used to make decisions, and to reaffirm value provided to community stakeholders through economic impact studies.  Whether it is a new research project, or just harnessing the power of existing data, we offer interactive analysis and reporting systems through our Destination Dashboards that help our clients use data more effectively to guide business decision making.  We also offer custom research projects and in concert with our Strategic Partners, we provide ongoing visitor satisfaction tracking solutions so know how your visitors are valuing their experience.