“Content is King”
…or so said some of our illustrious business leaders. And, they’re right. Destination Marketing requires a heavy dose of creating and distributing content. Fortunately, travel and tourism provides virtually unlimited opportunities to produce content.
We all know the importance of social media in today’s marketing mix, but setting up the social media channels is not enough. The biggest challenge in social media is feeding all of the channels that you’ve setup in a dedicated, consistent effort to keep your visitors engaged. That’s where content, and putting it into the correct context, is tremendously important.
At Destination Strategy Partners, our team will develop a content strategy to keep social media channels continuously running fresh content; all of the information about things to do, places to see, and people to meet in your destination. We will draw upon the goals and actions plans you have already put together to keep on message and consistent with the call to action, creating fully integrated marketing campaigns. We will also create an editorial calendar to keep up with all special events occurring throughout the year, making it easier to keep track of the content plan.