Special events do more than provide content for social media and traditional media channels. They are important to the entire destination marketing mix and the economic viability of many destinations.
Special events create exposure; exposure that the destination may not be able to earn through other means. Special events bring visitors to create economic activity within the destination. Special events help to even out the seasonality of a destination, by creating reasons to visit outside of the typical busy season.
The principals of Destination Strategy Partners have extensive experience in Special Event Planning, from major fundraisers to sports events to community events. We assist with site inspections and site selection, the marketing plan, and a sponsorship sales plan. Through our Strategic Partners, we also assist with social media, public relations, advertising, collateral, and executing the sponsorship sales plan.
If you are interested in creating a new event for your destination, contact us to help you plan it.